Somerset Palace Seoul: Serviced Residence Record Near Gwanghwamun

Who it suits

Rooms

Officially listed as 400 apartments across Studio Executive (about 29 sqm / 312 sqft), 1-Bedroom Deluxe (about 36 sqm / 388 sqft), 1-Bedroom Executive (about 42 sqm / 452 sqft), 2-Bedroom Executive (about 80 sqm) and Penthouse categories, per discoverasr.com (Ascott's official booking site). Conflicting figure: Travel Weekly's GDS listing cites 432 rooms for the same property. Both figures are reported here rather than averaged, since the discrepancy could not be resolved from available sources.

Booking

Bookable directly via Ascott's official reservation platform (discoverasr.com) or via OTAs (Booking.com, Agoda, Trip.com, Hotels.com, etc.). Per Booking.com's listing: check-in is 15:00 to 00:00, check-out is before 12:00, photo ID and credit card are required at check-in, cancellation and prepayment terms vary by rate plan (commonly free cancellation up to 48 hours before arrival on flexible rates), and a refundable damage deposit of about KRW 20,000 is collected on arrival.

Price

No official Ascott rate card was accessible during this check. Third-party OTA aggregation (not an official published price list) showed nightly rates ranging roughly 68 to 434 USD depending on room type and season, with sample observed rates of a Deluxe room at 144 USD, Executive room at 147 USD, and Double room at 170 USD, and an average around 169 USD per night; these are retailer-reported figures, not confirmed brand pricing.

Location

7 Yulgok-ro 2-gil, Jongno-gu, Seoul 03143, South Korea, in the Gangbuk (downtown) district, within walking distance of Gwanghwamun Plaza, Cheonggyecheon stream, Anguk subway station, and the Insadong/Jongno-gu dining, shopping and cultural area.

Property

Somerset Palace Seoul is a serviced residence operated by The Ascott Limited (a CapitaLand lodging business) under the Somerset brand, opened in June 2005 as Ascott's entry property in South Korea. It offers Studio, One-Bedroom, Two-Bedroom and Penthouse serviced apartments with kitchen facilities, targeted at business and leisure long/short-stay guests.